Guide · updated 2026-10-28

Best tools to get more Steam wishlists (2026)

Short answer

Start by fixing your store page. WishlistLab and Steam Page Analyzer both give a free AI review of your capsule, description, screenshots and tags; Steam Page Analyzer sells a full $29 report per game, and WishlistLab offers paid re-audits from £19 a month. For market research, Steamroll (free, then $15 a month) and Video Game Insights show how similar games perform. NextWishlist builds a daily marketing plan. To reach creators and press, use Keymailer and Lurkit for key distribution and creator campaigns, and IMPRESS for press kits and PR.

These tools are listed because their official sites describe Steam store-page reviews, market research, or getting games in front of creators and press. Prices come from each vendor's own site, read on 28 October 2026 or on the date shown on each listing. We have not measured how many wishlists any tool adds. No tool can promise sales, and good page basics matter more than any single service. How we review tools.

The tools

WishlistLab

Good for Free Steam page score and top 3 fixes, no email needed

Free Steam page checker and AI audit for indie games: a score out of 100 for capsule, short description, trailer, screenshots and tags, plus your top 3 fixes.

Pricing: Free audit and free tools (no email needed); Pro Solo £19/mo (1 game); Studio £39/mo (up to 5 games); Agency £199/mo; one-off reports from £9 · Marketing & Launch · Official site
Steam Page Analyzer

Good for Free score; full fix list $29 per game

Find what to improve on your Steam store page. Get a free AI review of your capsule, description, screenshots, and tags, with scores and your first fix.

Pricing: Free (3 analyses/day, overall and category scores, top issue explained); Full Report $29 per game one-time; Competitor Report $249 per report; Studio Launch Pack $499 one-time (up to 10 games) · Marketing & Launch · Official site
Steamroll

Good for Steam market data with a free-forever plan

Steam market intelligence for indie game developers

Pricing: Free forever; Indie $15/mo; Studio $39/mo · Marketing & Launch · Official site
Video Game Insights (Sensor Tower)

Good for Market research across 150,000+ games

VGI is for developers, publishers and anyone interested in video game market research. Providing 50+ datapoints per game for over 150,000 games!

Pricing: See official pricing page (prices not verified by us). · Marketing & Launch · Official site
NextWishlist

Good for Daily marketing plan built from your page and channels

Steam game marketing coach for indie devs: get more Steam wishlists with a daily plan built from your page, your channels and thousands of Steam games.

Pricing: See official site for current plans · Marketing & Launch · Official site
Keymailer

Good for Get keys to creators who request your game

Keymailer is a platform for influencers and creators to discover premium games, join creator programs, request keys, and connect with game publishers for free.

Pricing: Free plan or free trial mentioned on official site; see official pricing page for current prices. · Marketing & Launch · Official site
Lurkit

Good for Creator campaigns and analytics for game brands

Lurkit is a powerful marketing platform connecting gaming brands with creators, offering analytics and insights, campaigns support, creator programs and more.

Pricing: See official pricing page (prices not verified by us). · Marketing & Launch · Official site
Impress (presskit)

Good for Press kits and PR tools (IMPRESS)

Elevate your game marketing with IMPRESS. Essential tools for indie game developers, publishers, and PR professionals. Grow your games business now!

Pricing: Free plan or free trial mentioned on official site; see official pricing page for current prices. · Marketing & Launch · Official site

FAQ

What should I fix first on my Steam page?

Run a free review with WishlistLab or Steam Page Analyzer. Both look at the capsule, short description, screenshots and tags and tell you the top issue to fix first.

Are these tools free?

Most have a free starting point. WishlistLab and Steam Page Analyzer have free audits, Steamroll has a free-forever plan, and Keymailer is free for creators to join. Paid reports and plans cost extra; check each listing for current prices.

Can a tool guarantee more wishlists?

No. These tools point out problems and help you reach players, creators and press. Results depend on your game, your page and your marketing.

How did you choose these tools?

We read each tool's official site and pricing on or before 28 October 2026. We have not run controlled tests, and placements in this guide are not for sale.

Which of these Steam page and wishlist marketing tools have a free plan?

On their official sites, Keymailer, Impress (presskit) mention a free plan, free credits or a free trial. Limits change, so check each official pricing page.

Short answer

The tools

FAQ

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